Trends & Insights
In global, regional and local markets, the breadth and depth of our marketing research services give Nielsen an exceptionally broad overview of the major trends in the marketplace for consumer packaged goods and services, and a unique perspective on consumer behavior. Our publications, reports and studies provide readers with valuable and useful information about the dynamics of consumer marketing.
Publications
Get invaluable information and insight into marketing practices and consumers’ attitudes and motivations, purchase habits, brand preferences, and media consumption patterns from our publications:
Reports
Store Choice -- A Canadian Perspective “Good value for money” is the most important factor for Canadian consumers in choosing where they spend their grocery dollars, according to a recent survey conducted by The Nielsen Company.
Trust in Advertising -- A Canadian Perspective Canadian marketers have a seemingly endless variety of channels through which to advertise their products. Which method do Canadian consumers rely on the most and which types of marketing messages are they most likely to believe?
Organic Foods -- A Canadian Perspective Nielsen MarketTrack reports that $412 million worth of certified organic products were sold in Canadian supermarkets in 2006, a growth of 28% from 2005. Clearly this is a booming industry in Canada and elsewhere. The most recent Nielsen global online survey looked at Canadian attitudes toward organic foods.
Self Medication -- A Canadian Perspective Internationally, consumers spend over US $70 billion on OTC products, and the size of the Canadian market is growing, accounting for CDN $35 billion in 2006.
Health and Beauty Products -- A Canadian Perspective The manufacturer and marketing of health and beauty aid products is big business in Canada. In fact, Canadian consumers bought $9,995,715,406 worth of health and beauty aid products in 2006. The potential of future sales growth for health and beauty products in Canada is apparent in comparison to the development of this market in other countries.
Personal Grooming -- A Canadian Perspective Everyday via every form of mass media, Canadian consumers are bombarded with messages concerning their personal appearance. There are more products and services available to aid Canadians in looking their best than ever before. Face Care products, account for over $580 million annually, and are growing at a rate of 9% per year.
Ready-to-Eat Meals -- A Canadian Perspective Each year, Canadians spend 1.5 billion dollars on ready-to-eat meals, according to a Nielsen Homescan study. RTE meals were purchased by 92% of Canadian households, who spent on average, over $125 per year on these items. While growth in the category is currently stable, these convenience meals are gaining ground in non-traditional channels such as drug stores and mass merchandisers.
Global Warming -- A Canadian Perspective In the first week of February 2007, the Intergovernmental Panel on Climate released a report in Paris which summarized the combined findings of the world’s leading scientific specialists on climate change. The report was the strongest warning yet to the international community that “global warming is so severe that it will ‘continue for centuries’ and that humans are to blame” (CBC.CA/news).
Syndicated Studies
Nielsen's Special Studies are annual syndicated reports providing clients with industry overviews. Special Studies available include the Beverage Study, Dairy Case Study, Frozen Food Study, Market Review Report, Window on Canada and the Convenience & Gas Performance Report. The data is sourced primarily from MarketTrack, Nielsen’s scanning database, which captures weekly movement, pricing and causal information. If you would like to purchase one of our current Special Studies, or would like more information, please contact us.
Highlights from the Omega 3 & Probiotic Insights Report The health tides are turning as consumers continue to focus on health and look for healthier options. The number of obese individuals worldwide has hit epidemic proportions and consumers are seeking out products to help them maintain a healthy waistline. Omega 3 fatty acids and probiotics are primarily found in dairy products and combined sales of food products containing Omega 3 & probiotics account for $584 million dollars.
Highlights from the Sugar Claim Insights Report Today there is a mind boggling variety of products sold bearing the adjectives: light/lite, low calorie, reduced sugar, sweetened with artificial sweetener. 21 categories were identified with products claiming to be sugar reduced or containing an artificial sweetener. The products represent more than $1.2 billion dollars in sales and is growing at double digit rate.
Highlights from the 2007 Window on Canada Economically and technologically, Canada has developed similarly to its southern neighbour, the United States. As an affluent, high-tech industrial society with a high standard of living, Canada’s population continues to creep upward at about 1% per year. The majority of population growth can be attributed to immigration.
Retailers Are “Shaping Consumer Choice” on How and Where They Shop View a presentation by Dave Mann,Senior Vice President, Marketing & Sales, Nielsen Canada, at the Canadian Council of Grocery Distributors' 2007 Ontario Conference.
