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23 June Studies confirm Canadians are actively trying to lower their intake of sodium and sugar, and increase organics, omega 3 and probiotics

 

  13 June Canadians have a rosier view of their local economy than do other consumers around the globe  

  18 April The Nielsen Company announces the launch of Shopper Missions  
     

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Trends & Insights
View Nielsen Canada's complete list of products and services.
     

 

What's Hot around the Globe: Insights on Food and Beverage Categories
This 2008 edition of What’s Hot around the Globe — Insights on Food & Beverage Categories looks at the fastest-growing categories and product areas across 38 key markets around the world. The consumers in these markets make up almost 70% of the world’s population, contributing more than 80% of the world’s GDP.

     

 

Consumer Confidence -- A Canadian Perspective
Although it dropped significantly from the November 2007 study, Canadian consumer confidence remains well above the global and U.S. averages. In fact, Canada ranked 13th in confidence levels among all countries surveyed.

Click here for a Global Perspective.

     

 

Online Shopping -- A Canadian Perspective
Online shopping is the most dynamic area of sales growth in the Canadian retail industry. According to the latest Statistics Canada survey on the topic (2006), Canadians spent over $4.7 billion shopping on the Internet,
nearly double the 2005 level.

     

 

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