Aggregate

Customer file maintenance

• Re-deploy resources currently allocated to file maintenance
• Verify active stores/outlets and accounts
• Identify distribution gaps
• Consistent naming conventions
• Apply account/parent hierarchies
• Utilize industry-standard trade channel definitions
• Supplier relationships

Integrate

Systematic integration of disparate internal and external data sources

• Internally integrate the customer dimension of billing, shipments, production
  and sales
• Match scanner data with your sales, shipments and financial information
• Seamlessly apply Spectra Consumer Insight
• Turn external promotional, marketing, sales, and merchandising activity into
  customer data

Communicate

Facilitate electronic communications

• Seamless execution with TDLinx service providers
• Internal web-based systems
• Field sales and broker communications
• Electronic trade payments

Evaluate

Enterprise-wide customer management

• Account and market-level customer organization
• Trade spend management
• Effective co-marketing
• Account profitability