Determining the best In-store merchandising strategy is a challenge many manufacturers and retailers face. Let Nielsen's Specified Condition Analysis help you understand:

• Where your brand is stocked

• How well your brand performs when it is stocked in various locations in the store

• How much space should be allocated to your brand

• What shelf layout is the most advantageous for your brand’s sales as well as category sales

• How well your corporate promotion was executed

• How much your sales increased due to your corporate promotion

Methodology

• Utilizing the findings of an Nielsen Inspeck Study, stores that share a common physical condition are grouped together

• A model is then applied to the data and an assessment is made showing the impact on Retail Sales

• Conducted in Food and Drug Markets and Key Accounts

Features and Benefits:

• For each brand/condition:
  • % ACV of stores that share the same condition
  • Total $ Sales in Stores with the same condition
  • $ Sales per Million $ ACV
  • By Banner the % of Stores that had each condition
• Determines the best sales results of your brand, given a specific condition

• Identifies Key Accounts that do not have the best condition