The source for understanding the Canadian Landscape

Nielsen’s Canadian Market Review Report is your single, most comprehensive resource for the latest insights into trends in the Canadian marketplace for fast-moving consumer packaged goods. In a single report we have combined the socio economic data of Statistics Canada with consumer sales and diagnostic information from Nielsen’s extensive databank. The Canadian Market Review is the indispensable information tool of sales and marketing executives anxious to get the competitive edge in a retail landscape undergoing constant and rapid change.

The Information You Need To Know:

• Is my business in tune with broader industry trends?
• How are changes in the retail landscape likely to affect my business going forward?
• What are the socio-economic forces driving consumer demand?
• How are the shopping patterns and buying habits of Canadian consumers changing?
• Are there opportunities I can leverage now for business growth?
• Can I demand more store space for my brands?
• How well does the performance of my products benchmark against other categories and competitive brand sets, including Control Label?
• Who are the market winners and losers?
• Am I leading or lagging?

At Your Fingertips (Contents):

• Structure and trends of the Canadian Retail Industry
• Canadian socio economic overview
• Detailed market trends of over 475 Grocery, Drug and General Merchandise categories
  • 24 classification groupings
  • Category and segment trends
  • Name Brand vs Control label
  • Item rankings
• Canadian Consumer trends sourced from our 12,300 member Homescan Panel, including where consumers are shopping

If you would like to purchase the Nielsen Canadian Market Review Report, or would like more information, please email us.