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Nielsen’s Dairy Case Study is an annual report that provides manufacturers with a complete industry overview of dairy case trends in Canada. This report is designed to review all relevant categories found in the dairy case at the category, brand and SKU levels.
Manufacturers can easily identify emerging trends and opportunities within Nielsen’s defined dairy case categories, allowing for evaluation of the dairy case industry and manufacturers' positions.
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Deliverables: |
- Category Trends
- Regional Importance
- Seasonality Trends
- Competitive Detail
- Controlled Label Development
- Allocation of Shelf Space
- Causal Effects
- Consumer Insights
- Retailer Insights
- Cross Category Assortment Model
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- Managers’ Report
- Complete report delivered on CD, incorporating an interactive navigational tool, to view the different segments (requires Office 2000 to view)
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Benefits of the Nielsen Dairy Case Study:
- Provide understanding of the Dairy Case universe and category contribution
- Assist in development of marketing plans and strategies
- Understand category, brand and item performance across channels
- Understand contribution of emerging categories
- Highlights Better for You opportunities
- Provide insights to understand the importance of Controlled Label contribution to the Dairy Case industry
- Shelf measurement insights to help combat delistings and also provide opportunities to increase shelf space
- Evaluate how promotional dollars are affecting the category
- Identify what consumers are purchasing, how often and where
- Assist in the development of cross promotional opportunities between categories
- Identify SKU rationalization opportunity to maximize category performance
The data is sourced primarily from MarketTrack, Nielsen’s scanning database which captures weekly movement, pricing and causal information. Consumer insight is provided from Nielsen Homescan.
If you would like to purchase the Nielsen Dairy Case Study, or would like more information, please email us.
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