Nielsen’s Beverage Study is an annual report that provides manufacturers with a complete industry overview of beverage trends in Canada. This report is designed to review all relevant beverages at the category, brand and SKU levels.

Manufacturers can easily identify emerging trends and opportunities within Nielsen’s defined Beverage Study categories, allowing for evaluation of the beverage industry and manufacturer’s positions.

Benefits of the Nielsen Beverage Study:

• Provide understanding of Beverage universe and category contribution
• Assist in development of marketing plans and strategies
• Understand category, brand and item performance across channels
• Understand contribution of emerging categories
• Highlights Better for You opportunities
• Provide insights to understand the importance of Controlled Label contribution to the Beverage industry
• Shelf measurement insights to help combat delistings and also provide opportunities to increase shelf space
• Evaluate how promotional dollars are affecting the category
• Identify what consumers are purchasing, how often and where
• Assist in the development of cross promotional opportunities between categories
• Identify SKU rationalization opportunity to maximize category performance

The data is sourced primarily from MarketTrack, Nielsen’s scanning database which captures weekly movement, pricing and causal information. Consumer insight is provided from Nielsen Homescan.

If you would like to purchase the Nielsen Beverage Study, or would like more information, please email us.