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A Sweet Look at the Performance of Beverages with Sugar Claims
The Sugar Claim Insights Report identifies consumer understanding, attitudes and purchase behaviour toward beverages with reduced sugar, sugar free, reduced calorie and artificial sweetener claims. Information is sourced from Nielsen’s consumer and retail tracking services to provide a comprehensive overview of beverage products with sugar and artificial sweetener claims.
According to the latest consumer survey results, 42% of Canadian households are making a conscious effort to reduce sugar intake in their daily diet. Refined sugar is an ingredient that can be found in a variety of food and beverage products, however, sales trends indicate that food and beverage products without added sugar is gaining in importance.
The Nielsen Sugar Claim Insights Report provides information across various beverage categories. Sales of beverages with a sugar claim account for $1.2 billion and beverages with an artificial sweetener claim account for $620 million. Both segments have strong growth at 10% over previous year.
The Sugar Claim Insights Report identifies:
- How are food and beverage products with a sugar/calorie claim performing?
- What are the top performing categories/items/manufacturers?
- How is the popularity of reduced sugar and calories impacting sales?
- What is the importance of Control Label?
- What are consumers looking for in their beverage products with respect to sugar content?
- Understanding consumers’ attitudes toward beverages with sugar and artificial sweetener
- Measure purchase behaviour of Canadian households nationally and regionally:
- How much are households purchasing?
- How often do they purchase?
- Identify which consumer groups contribute the most to dollar and unit sales
- Identify product categories, activities and media habits the target consumer prefers
Key Contents:
| Consumer |
Sales Performance |
- Demographic profile of shoppers
- Consumer awareness and perception of sugar and artificial sweetener beverages
- Cross category interaction
- Target consumer segmentation
- Loyalty with reduced sugar and artificial sweetener beverage products
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- Overview of category grouping importance
- Regional importance
- Category trends
- Store brand development
- Cross category manufacturer/brand ranking
- Cross category item ranking
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Specifications:
- Channel: Grocery Banner + Drug + Mass Merchandiser
- 52 weeks ending September 1, 2007
- Delivered via hardcopy or PDF
- Information sourced from Homescan, PanelTrack, Spectra and MarketTrack
If you would like to purchase the Sugar Claim Insights Report, or would like more information, please email us.
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