Store Solutions provides the answers to those critical in-store questions that help to drive sales:

• Is my New product in Full Distribution?

• What is my Price Gap vs key competitors?
• Which brand gets the most Front Page ads?

• Do we get our Fair Share of Shelf Space?

• Does my Brand sell better when located in one part of the store vs another?

• How much Inventory do we have at Retail?

• Did the Special Display Promotion get executed at Retail?

• Did the competition have a better % Feature Price Discount during the key selling season?

Store Solutions has two primary functions:

• Collecting key In-store facts/observations
• Tracking Prices and Flyer activity

In-store Observations

• Food
• Drug
• Mass Merchandisers
• Convenience stores
• Gas Banners

The most common observations are:

• Distribution of New Items (are products in-store before Media campaign?)
• Shelf Allocation (are key brands getting their fair Share of Shelf?)
• Display Execution (is the display up [with all key components] before the long weekend?)
• Retail Inventory
• Product location (are Brands located in the best location of the store/shelf and how does it impact sales?)

These questions and more can be answered using:

• INSPECK – A customized in-store observation service

• ShelfTrack – A Shelf Allocation study combined with your Sales tracking service (MarketTrack)

• FOS Inventory -- An Inventory Count at Retail Stores

• All Commodity Distribution Report—A Distribution service to track items by Banner

Tracking Price and Flyer Activity

Nielsen’s Scanning data and Flyer Coding capabilities offer an accurate and efficient methodology to fulfill your Price and Promotion needs:

• Pricefacts – A weekly tracking service of Regular and Feature Prices by Banner

• ADfacts – Retail Flyer tracking of advertised prices