Each week across the marketplace, the consumers are continually comparing prices of their shopping basket items.

For Manufacturers, understanding and tracking pricing is key to the category management process. Pricefacts can be an important tool in this activity.

Methodology

• Nielsen's Pricefacts, through the power of scanning data, offers a highly efficient method of collecting and processing weekly prices by item for selected Retail Banners.

Features and Benefits:

• Regular Selling Price
• In-store Feature Price
• Advertised Price
• Coupon/Member Ad Price
• Location of Ad (Front Page)
• Size of Ad

Data is reported

• by Item down to the Banner within City
• within a Workstation Plus Data base
• with easy to use templates

Summary reports are the key to high utility

• Pricefacts templates identify Price Trends and Frequency of types of prices