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Pure & Simple Insights to Consumer Food Choices
Health care remains the #1 concern for Canadians. Canadian consumers want healthier options and organics is a hot trend in the Canadian market. The Nielsen Organic Insights Report combines actual sales performance of certified organic grocery products with consumer perceptions and purchase behaviour for the most comprehensive view of organic food products available in Canada.
The Organic Insights Report tells you:
- How are organic products performing?
- What are the top performing categories/items/manufacturers within organics?
- How is the popularity of organics impacting my sales?
- What is the importance of Control Label within the organic industry?
- What is the comparison between organic packaged goods and fresh products ?
- Why do consumers choose organic over conventional options?
...and more
Key Contents:
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Sales Performance |
- Demographic profile of organic shoppers
- Consumer perceptions of organically grown or produced food and beverages
- Main reasons for purchasing organic products
- Loyalty within organics
- Importance and characteristics of heavy buyers of organic products
- Cross-category interaction across organic products
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- Overview of Category Grouping Importance
- Regional Importance
- Category Trends
- Control Label Development
- Overview of Fresh versus Pre-packaged Total Organics
- Cross Category Manufacturer/Brand Ranking
- Cross Category Item Ranking
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The data is sourced primarily from MarketTrack, Nielsen’s scanning database which captures weekly movement, pricing and causal information. Consumer insight is provided from Nielsen PanelTrack, Spectra and Homescan services.
The report is based on 52 weeks ending December 22, 2007 and is now available.
If you would like to purchase the Organic Insights Report, or would like more information, please email us.
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