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Nielsen’s MarketTrack remains the industry standard for measuring and understanding the performance and dynamics of Consumer Packaged Goods sales in Canada. MarketTrack is a scanning based market information tracking and analysis tool that reports market share and volume compiled with causal data (pricing, display activity, co-operative advertising, etc.) to understand trends and identify market opportunities.
Provides Insight into:
- Where is my growth or my competitors growth coming from?
- What segments of the market offer the greatest/least opportunity?
- What is the distribution of my products?
- How has my average price compared to my competitors' over the last 12 or 52 weeks?
- Which retailer promotions are driving my volume?
- What is my average number of SKU’s carried?
Business Overview -- Topline Overview Dollars
|
Brand A |
Brand B |
Share |
51.2 |
48.8 |
Share Pt Chg |
-4.9 |
4.9 |
Volume |
5,028 |
4,800 |
Volume % Chg |
-11% |
8% |
Avg Retail Price |
$2.10 |
$3.38 |
Pt Chg |
$-0.10 |
$0.23 |
Avg Regular Price |
$2.15 |
$3.47 |
Pt Chg |
$-0.02 |
$0.24 |
Avg TPR |
$1.93 |
$3.25 |
Pt Chg |
$-0.44 |
$0.25 |
% Sold on TPR |
22% |
25% |
Pt Chg |
6 |
1 |
| Avg AC Distribution |
99 |
100 |
| Pt Chg |
-0 |
-0 |
| WTD Co-op |
77 |
163 |
| Pt Chg |
-21 |
39 |
| Wtd Display |
164 |
156 |
| Pt Chg |
-40 |
15 |
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