It’s All About What’s Happening at the Store Level

Focus on the Store

Today’s most successful retailers and manufacturers realize that earning the consumers loyalty demands comprehensive product and promotion strategies that are highly relevant to consumer needs, and are flawlessly executed where it matters most – The Store. Yet many companies have limited or no visibility to in-store-conditions and how they affect your consumer demand. What kind of view do you have?

Focus on Specifics

Nielsen’s Key Account StoreView™ provides a more granular view into the specifics of what’s selling, where, why and to whom. It enables you to view store level information from a different, more relevant, and local perspective, providing you the opportunity to customize and optimize precise strategies and execution.

Key Account StoreView provides insight into:

• Basic and Advanced Metrics – Units, dollars, growth, share, share point change, ad indicator, dollar opportunity, number of items carried.
• Ad-hoc and syndicated reporting delivered in real time over the internet via Nielsen’s Answers.
• All available stores in all available markets with unique business intelligence to understand store performance and identify stores with the greatest opportunity.
• Information organized in the retailers defined hierarchy – speak to the retailer in the same terms as they view their business - using the same tool.
• Two years of weekly data, updated one week after close of period.
  

Latest Enhancements

June 2008 – More Flexibility, Enhanced Functionality

1. NEW! Easy Presentation Capability

• Export an image of your dashboard or standard report to a PDF file or to PowerPoint. From there, it can simply be printed or incorporated into a presentation.

2. NEW! Custom Sets

• Create custom sets of products or stores, to share with other StoreView™ users or use in custom reports. This will help you:
  • Track the performance of a specific set of sku’s (for example, new product launches).
  • Streamline report creation – avoid the step of creating the set of items or stores each time you need a report.
  • Align sets of stores which correspond to sales rep territories to track performance.
  • Group stores with similar characteristics (size, neighbourhood demographics, planogram, proximity to competitor, etc), and track performance by cluster.

March 2008 – Significant Enhancements

1. Market Benchmarks

• All Channel by Geography
• Integrated into StoreView
• Delivered weekly On Day 11, a minimum of 39 weeks in the year

2. New Facts

• Share
• $ Opportunity
• Development Indices

3. Redesigned Dashboard, Reports, and Navigation

• Integrating new facts and market benchmarks for new insights
  

August 2007 – New StoreView Templates

The Nielsen Company in concert with Loblaw, has developed four new suites of collaboration templates. These are incorporated into the Key Account StoreView™ service and released through QuickView.