Key Account data provides the tools to gain a competitive edge… chain-by-chain and market-by-market. Accessing weekly sales volume and causal information, sales and marketing organizations can track performance, evaluate the relative impact of distribution, merchandising and promotional efforts and execute the appropriate response.

Profitable category management is a common goal toward which both manufacturers and retailers strive. To facilitate this effort, Key Account data offers account-specific information as defined by MarketTrack geographic boundaries. With full facts sets, Key Account data establishes a common frame of reference for category management implementation across retail chains and geographic markets.

• Whether the retailer is under or overdeveloped in my category or brand?
• How effective was the display I produced last month in support of my new product introduction?

• Which chains in a market represent opportunities to increase distribution, and what is the sales potential for each?

Key Business Benefits:

• More profitably manage marketing resources, by identifying retailers with high/low performance or other exceptional results within a marketplace
• Strengthen retailer relationships by developing actionable business reviews and employing category management techniques

Especially useful for:

• Sales and marketing professionals can more effectively allocate human and financial resources between and within geographic areas
• Sales managers can identify selling opportunities by market and by retailer