Nielsen's Front of Store Inventory supplies the projected inventory available for selected sku's within the Selling Area of the store.

Methodology

• Inventory collected for selected skus (as determined by client)

• Studies conducted in Food, Drug and Mass Merch and/or Remaining Grocery/Variety

• Auditors visit the MarketTrack sample of stores

• Inventory data merged with MarktTrack database

• Inventory projected to total marketplace

Features and Benefits:

• Projected inventory reported for each sku plus the Total Brand
• Reported in Units and Converted Tonnage
• Reported at the Region and purchased Key Account level
• Inventory added as an additional fact to the client’s MarketTrack database
• Allows for comparisons of Inventory to Sales relationships
• Assists in assessment of Pipeline load to help Production Planning