Nielsen’s Convenience Track® measures retail sales performance and conditions nationally as well as key markets. By capturing sales information on fast-moving c-store purchases and immediate consumables, you can better understand how to compete in the market. Now you can be more profitable with every decision you make.

Provides Insight into:

• Where is my growth or my competitors growth coming from?
• What segments of the market offer the greatest/least opportunity?
• What is the distribution of my products?
• How has my average price compared to my competitors' over the last 12 or 52 weeks?
• What is my average number of SKU’s carried?

Snack Foods

Small vs Large Bag

Key Business Benefits:

• Highlight mutual retailer/manufacturer opportunities
• Use item rankings to determine items to recommend and to identify product voids
• Analyze your performance by understanding the market you compete in
• Retailers are seeking new product innovation to drive their business