Tracking distribution for new items is critical to the overall success of the Launch program. Knowing where you have distribution gaps allows you to focus on any problems at hand.

Nielsen’s ACD Report is a monthly service tracking the All Commodity (Selling) Distribution of selected sku's across all Key Accounts in Food and Drug channels.

Methodology

• Selling Distribution reported for selected sku's (as determined by client)
• Reports provided for Food, Drug and Mass Merch at the releasable Key Account level

Features and Benefits:

• Reports provided monthly in excel format
• Identifies distribution opportunities across all Key Accounts