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Hold the Salt! An Emerging Canadian Food Trend
Consumer diets contain a high amount of sodium which can be sourced to processed foods, restaurant food, and a dash of table salt. The new Nielsen Sodium Claim Insights Report looks at the performance of food products with a reduced or sodium free claim as it compares to traditional food products. The report brings together consumer attitudes, perceptions, purchase behaviour, and retail sales for the most comprehensive view of this healthier food segment in Canada.
The Sodium Claim Insights Report answers:
- How are products with a sodium claim performing?
- What are the top performing categories, items, manufacturers?
- How is the popularity of reduced sodium products impacting my sales?
- What is the importance of Control Label in this segment?
- Why do consumers choose reduced sodium over conventional food options?
Key Contents:
| Consumer |
Sales Performance |
- Demographic profile of reduced sodium shoppers
- Consumer perceptions of reduced sodium food and beverages
- Main reasons for purchasing reduced sodium products
- Importance and characteristics of heavy buyers of reduced sodium products
- Cross-category interaction across reduced sodium products
- Consumer segmentation & targeting
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- Overview of category grouping importance
- Regional importance
- Category trends
- Store brand development
- Cross category manufacturer/brand ranking
- Cross category item ranking
- Reduced sodium product innovation
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Specifications:
- Channel: Grocery Banner + Drug + Mass Merchandiser
- 52 weeks ending December 22, 2007
- Delivered via hardcopy or PDF
- Information sourced from Homescan, PanelTrack, Spectra and MarketTrack
If you would like to purchase the Sodium Claim Insights Report, or would like more information, please email us.
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