Light Indulgent Insights

The Nielsen 100 Calorie Snacking Report provides an overview of consumer attitudes and perception toward portion controlled snacking and the resulting retail sales impact.

The 100 Calorie Snacking Report answers the following questions:

• What drives Canadians to purchase 100 calorie snacks and who are they buying them for?
• Which categories are consumers seeking to satisfy their cravings?
• What is the overall performance of the 100 calorie snacking segment?
• Can growth be seen across all regions?
• What items/categories have been launched in the latest 52 weeks?
• ...and more

The Nielsen 100 Calorie Snacking Report is the industry reference tool for the performance and development of 100 calorie or less snack categories. It identifies consumers’ attitudes and perception supported by retail sales performance, of 15 snacking categories with 100 calorie or less claim.

Key Contents:

• Consumer Awareness and Perception
• Category Trends
• Channel Development
• Regional Importance
• Top 100 Items
• New Items Launched

Deliverable:

The report is based on 52 weeks ending July 5, 2008 and is now available. The report will be delivered via PDF or can be accessed through Answers.

If you would like to purchase the 100 Calorie Snacking Report, or would like more information, please email us.