| Understanding Product Performance & Market Dynamics
Nielsen's Market Measurement Services remain the industry standard for measuring and understanding the performance and dynamics of Consumer Packaged Goods sales in Canada. Point of sale scanning data is captured from Grocery Supermarkets, Drug Pharmacy and Mass Merchandiser retail outlets. Additionally, Nielsen measures Convenience Stores, Gas/Convenience outlets, Variety Stores, General Merchandise Stores, Club stores, etc. Scanning data is combined with Nielsen's proprietary causal data (pricing, display activity, co-operative advertising, etc.) to create MarketTrack.
Nielsen's philosophy is to utilize "best available data sources" to create MarketTrack, hence state of the art scanning based retail sales information is the primary data source. MarketTrack is a fact based decision oriented tool that delivers solutions to Canada's largest manufacturers and other stakeholders within the Consumer Packaged Goods industry. MarketTrack is customized to meet the diverse requirements of sophisticated marketers with options on Markets covered, Frequency of reporting, Mode of delivery, Timeframe measured, Depth and Scale of information required.
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Growing your business requires fast access to market information
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Growing your business
requires quick and easy access to all your product categories and competitive categories
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A tactical solution to category management by retail banner
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