We capture commercial occurrences within Canada 24-hours a day, every day, from 88 television stations.

Occurrence data is captured through Media Monitoring Sites (MMS), which automatically iidentify the actual time when programs and commercials were carried.

Each commercial execution generates a unique series of video and audio signatures, much like a “fingerprint” for television. As new commercials appear, they are assigned a brand name and their unique video and audio signatures are placed in an electronic library. When these spots reappear on television, their signatures are matched to those in the electronic library, identifying the commercials automatically. This process results in precision crediting and rapid turnaround.

The station, date, time, duration, and position of each advertising unit is merged with program audience data and the Nielsen brand hierarchy to provide television rating levels by class, company, division, brand or creative theme. Actual television audience data by telecast is sourced from the BBM Nielsen Media Research People Meter panel for the markets of Toronto, Vancouver, Calgary and Montreal-French. The remaining markets use seasonal BBM diary audience estimates.