Creative Monitoring Services captures and stores new creative advertising executions in television, radio, daily newspapers, magazines, and online. We offer immediate access to this information through a variety of format and delivery options.

Uses

• Competitive review
• Determine the positioning of a competitor
• Find breaking creative for new competitive threats

Television

With a library of close to 200,000 commercials dating back to 1977, and 52-week continuous monitoring of television commercial activity across 64 television stations, this tracking service provides the most extensive catalogue of creative executions in Canada. Nielsen scans thousands of hours of programming from television stations across Canada, adding 1,500 new commercials to the library every month.

Creative delivery formats include:

• ½ “ tape
• ¾ “tape
• QuickTime
• Windows Media Player
• AVI
• MPEG

Radio

Radio commercials are sourced from major Toronto and Vancouver stations. They are available in MP3, audio tape (1/2” or ¾ “) or transcript formats. Distribution methods include mail, next-day courier, and Website download. If only a select number of classes or brands are required, customized reel services are available on a daily, weekly, bi-weekly, monthly or bi-monthly basis. Television and radio ads are each compiled and indexed on a single convenient format source.

Print

Print creative includes an historical database dating back to January 2002 for specific classes across seven major categories in all monitored daily newspapers and magazines. As of June 2005, print creative monitoring was expanded to include all advertisements in a limited number of daily newspapers and magazines. This information is available by Website download, and includes the ability to set up new creative e-mail alert notification.