| New Canadian advertising activity in magazine, newspaper, television and radio.
Creative Dynamix is a server-based reporting application that allows marketers and creative staff to track breaking television and print commercial creatives around the clock. It offers instant access to Canada’s most up-to-date library of breaking advertising creative executions, including over 1500 television spots per month, 7 daily newspapers and over 20 magazines, including 8 french-language ones and several US magazines distributed within Canada. Clients use it to view or download high-resolution images and clips, and to set up e-mail alerts triggered by new advertisements from specific brands or advertisers. Armed with this information, clients can react quickly to new competitive offers and messages launched within large or rapidly moving advertising categories and classes. In these dynamic marketing environments, they can’t afford to wait for monthly reports.
Features
| Fast coverage of breaking creative |
Access digitized videos of any new television, newspaper and magazine creative within 24-hours of its airdate or publication. Specify by advertiser, brand or category.
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| E-mail alerts of category intruders |
E-mail notifications include a link that opens Creative Dynamix, taking you directly to the New Activity report.
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Search as easy
as
1, 2, 3 |
Using the Creative Dynamix search engine, find the information you need by advertiser, brand, or category. If you can’t find the creative through the search engine, our client support line will help you find it.
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| Most comprehensive coverage |
Track television, magazine and daily newspapers all from a single application. Creative Dynamix maintains historical 3-month database of television creative across 54 categories.
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| Superior classification |
The data in Creative Dynamix matches to other Nielsen Media Research classifications, allowing you to drill deeper using other Nielsen Media Research advertising information services.
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| Web-based for convenience and flexibility |
Access the data from anywhere you access the Web— work, home, or while traveling. Anyone in your organization can access the same online interface.
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| No hidden fees |
Purchase it through basic flat-rate subscription fee that doesn’t charge you for extra downloads and repeat viewings. Purchase by category or class, and share it across your entire organization. You’ll know exactly how much your service will cost without needing to count downloads. |
A rolling historical 3-month database of creative across 54 categories is maintained. Over on average 1500 new television commercials are added every month. Print coverage includes 17 national consumer magazines (nine English and eight French) and six English daily newspapers including The Globe & Mail, National Post, The Toronto Star, Montreal Gazette, Vancouver Sun, and Vancouver Province. The creative database is updated daily, along with information identifying the first-captured date, duration, language, reference number, creative description and thumbnails.
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