The advertising expenditure measurement service provides a proportionate measure of advertising activity for over 45,000 active brands across media, markets and categories. Advertising expenditure data is a critical aspect of the strategic and tactical advertising planning processes.

Uses

• Compare competitors’ spend to yours
• Understand the media allocation in your category
• Determine regional and seasonal media trends
• Pinpoint competitors’ primary and secondary media choices by region and market
• Help to establish media budgets

Media covered

• TV
• Radio
• Newspaper
• Magazine
• Outdoor

The majority of our expenditure information is based on actual industry transactions from broadcast and outdoor media billing statements. We also work with media industry boards and associations to refine the methodology used to estimate expenditures of some specialty networks and print media.