Ad*Views is Canada’s most comprehensive advertising intelligence reporting application. It integrates data on four dimensions of advertising activity:

• Television GRPs
• Units
• Multimedia Expenditure
• Television Creative

Ad*Views enables clients to easily and quickly analyze media and creative strategies. Previously, marketers used several different services to gather competitive advertising intelligence across the media landscape, such as Nielsen’s SpotWatch, AdEx, Creative Monitoring Services, and ACNielsen Diary Market CD. Ad*Views combines the information from these services into a single intuitive web-enabled application, saving time and resources by making data extraction and processing easier.

It allows clients to easily and quickly analyze the media strategy of their competitors, and to gauge the performance of their own media plan:

• Seasonality – find out when they typically advertise?
• Flighting – what pattern do they use?
• Know a brand’s share of spend across all media
• Reveal your competitions’ spending and the media are they are using
• Find out if your television advertisements positioned favorably in a commercial pod
• Know the creative message to determine positioning or promotions

Ad*Views GRPs Features:

• GRP Reporting Window – M-Su 6a-2a
• Daypart ratio
• Flight Patterns
• Station mix
• Audience Data: Building Block Demos + custom demos (can combine age demos)
• Television creative executions in AVI or storyboard format

Ad*Views Expenditures Features:

Expenditure data is available for the following media:

• Television
• Radio
• Newspaper
• Magazine
• Outdoor

Ad*Views includes an historical database, commencing January 2003, containing all levels of category, class, company/division, and brand detail with national, regional and market segmentation analysis. In June 2005, the television ratings database was expanded to include specialty network audience achievements in all major markets (previously available in five markets).

The data parameters can be customized and include brand, class, dayparts and demographics. Its alert feature notifies users of new advertisers or brands within a category, class, media type and market.

Television

Ad*Views reports occurrences, gross rating points (GRPs), impressions (creative level minimum), and expenditures (brand level minimum) by station in 13 major markets. You can also monitor pod position and download creative videos and storyboards.

Additional Television Information

• GRP Reporting Window – M-Su 6a-2a
• Daypart ratio
• Flight Patterns
• Station mix
• Competitive POD Positioning Reports for all television media - Shows where television commercials fall within a POD
• Audience Data: Building Block Demos + custom demos (can combine age demos)
• Television creative executions in AVI or storyboard format

Reporting on 13 Canadian Markets

* People Meter Markets

For all other measured media:

Expenditures (at a minimum brand level) can be viewed by market and media type. Ad*Views data access can be customized by media type (expenditures and/or GRPs), market, class and company/division. Ratings data are available 21 days after month close, with expenditures released 35 days after month end.

Saves Research Time

• A single system for media research, media planning, new business development, new product development and corporate planning.
• Customizable template wizards guide you to create the report you need.
• Ad*Views can be set to alert you automatically to advertiser or brand category intruders within a specific market or media type.
• Media expenditures available for TV, radio, newspaper, magazines, outdoor
• Weekly television GRP data. You can respond to the data in mid-flight based on your analyses.
• Brand groupings, daypart and weekly start/end times may be customized to your specifications.

Saves Computer Resources

• Ad*Views is a web-enabled Citrix-based application – not a desktop application – so it is updated automatically.
• Reports and data can be accessed and shared across your network.
• Reports are processed on our server, rather than locking up your PC.
• How is Ad*Views better than other methods?
• Ad*Views is an intuitive application – it uses customizable template wizards to guide you toward the kind of report you need.
• The most markets in Canada – 13 markets
• Expenditures across the most media: TV, radio, newspaper, magazines, outdoor
• A North American product customized for the Canadian market, with feedback from the industry – allows you to talk from the same page with US brands or Canadian ones.
• Ad*Views is web-enabled – no maintenance or updating needed, all linked together – like being on a network.
• Weekly GRP data – SpotWatch GRP is monthly

Creative Delivery To Your Desktop

Ad*Views stores digitized views of each television creative execution, employing proprietary compression algorithms developed exclusively for Nielsen Media Research. These digitized views consist of full-color images (a single frame per second) and full audio copy.

After the labeling process is completed, these digitized views are loaded onto a video jukebox where they are accessed by subscribers. Upon downloading, these views can be stored or transferred as conventional AVI files for e-mail distribution. Ad*Views can also produce storyboards.