Ad Dynamix is a web-based monitoring application used to evaluate advertising expenditure and creative executions of daily newspapers and magazines in Canada.

Just log on for fast, dependable insight – no more wading through newspapers and magazines. Custom e-mail alerts notify you of new creative, which arrives complete with ad copy and first-seen information. The creative is linked directly to its advertising expenditure, enabling you to conduct precise research within competitive sets. This allows you to track, compare and evaluate media, creative, expenditure and placement of print executions.

Who uses Ad Dynamix?

Account planners:

• Track your competitors’ performance and message by creative execution and by campaign.
• View creative across each publication in a single report – determine duplication or exclusive advertising messaging by category, class, company or brand.
• Make superior models to better evaluate print effectiveness

Media planners and buyers:

• Understand the print media mix and ensure your share of voice.
• Formulate and justify marketing spend by investigating competitive spend.

Publishers:

• Analyze business revenue opportunities and recover lost sales.

Coverage

Ad Dynamix includes a historical database for expenditures across all categories, as well as, print creative for the Automotive, IT, and Financial categories. Information on expenditure and occurrences, with “year-ago” comparisons, is available on all levels of Category, Company and Brand detail, with National, Regional and Market segmentation analyses.

The 2004 expansion added specific classes across seven major categories. Information by expenditures and occurrences, calculating the difference from the previous year, is available on all levels of category, company and brand detail, with national, regional and market segmentation analysis.

The historical database includes expenditures across all categories, commencing January 2002. Historical print creative includes coverage of the automotive and IT categories commencing March 2003.

Reporting Time Frames

• New creatives are posted weekly.
• The data can be viewed by customized date range, including Day, Week, Month, Quarter and Year.
• The data can be viewed by customized date range, brand hierarchy, and media type.

Reporting Features:

• E-mail alerts inform you of new activity based on customized category, advertiser, brand, and media type.
• You can sort and graph Ad Dynamix Excel reports by downloading a macro created specifically for this software, or create ready-made PowerPoint charts.