For efficient assortment and effective space management

Assortment and space are inseparable and both have an immediate impact on category and brand performance. Creating the right balance requires the right information delivered to the right users in a decision-ready format. SpacePlanner integrates market, retailer, consumer and space information into one, easy to use solution.

Analyze category trends and retailer performance online…

SpacePlanner provides decision makers with an easy to use deck of analyses covering market, category and retailer trends, including an executive summary, market coverage and various scorecards. Simply select the market and category from Nielsen Answers to access the latest information online.

The entire Assortment Deck can be downloaded for offline analysis and integrated with trade presentations.

Pack-and-go decision-ready assortment projects…

SpacePlanner organizes all your relevant sales and marketing information into one integrated ProductPlanner Project file complete with Assortment Strategies, flexible Consumer Decision Trees and Custom Performance Measures.

Products are also updated with the latest financial information such as Nielsen Regular Movement (average base line unit sales per store per week). This enables the space planner to make better space management decisions, balancing rate of sale with required inventory The end result is a layout that is not just visually pleasing, but also financially sound.

Download pre-mapped project files through Nielsen Answers and analyse the assortment with ProductPlanner Personal.

Connecting decision makers through compatible solutions

Space planners can immediately evaluate the impact of merchandising changes through the Scorecard or simply update planogram(s) with the latest assortment.

Customize the solution to meet your needs

Category definitions and the default consumer decision tree are aligned with your merchandising objectives allowing multiple categories to roll up into one deliverable.

ProductPlanner Projects and Assortment Decks are automatically updated in line with your required frequency for the market and category combinations.

In addition, Nielsen offers a planogram dry cleaning service to improve planogram quality and compatibility with trading partners.

If you would like more information, please email us.