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essential link between retailers, manufacturers and consumers
in managing assortment and in-store space
We work with clients' trade managers, category managers, brand
managers, channel/account managers, as well as store planners
and space planners, to address key issues in areas that include
visual merchandising, space management, assortment management
and store planning. Just some of the issues we work with our
clients to address include:
- Getting the shelf space products deserve and maximizing
shelf space against market share by working from assortment
plans that are practical, concrete, actionable and measurable
- Maximizing opportunities for category growth
by tapping into the wealth and richness of Nielsen marketing
data and information
- Increasing product listings by presenting a total
view from expected product performance to position on the
shelf for maximum impact
- Distributing merchandising information more efficiently
by making more use of web-based technology capabilities
for self-service and/or targeted electronic distribution
We are committed
to delivering business-driven, practical solutions that meet
the needs of individual clients, locally, regionally or globally,
and that deliver a measurable return on investment.
Our capabilities include:
- Proven software solutions
- Specialist business and technical consulting in assortment
and space management
- Training services
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