Nielsen markets a wealth of information products, together with services and tools that help use information correctly to address specific business issues and decisions.

Media Research
Nielsen Media Research provides advertising information services including advertising expenditures, GRP analyses and creative monitoring services for advertising messages. For television, we provide analytical software applications and services. We also provide leading-edge custom research and analyses for companies in the media and entertainment space.

Retail Measurement

Our Market Measurement Service (MMS) provides continuous tracking of product sales to consumers, based on information gathered at the retail point-of-sale. Information is gathered from scanning cash-registers or from in-store audits of merchandise and invoices. Clients receive detailed information on sales, market shares, distribution, pricing and promotional activities.

Consumer Panel
Consumer Panel research tracks the purchasing behavior of consumers in over 12,300 households through the use of in-home scanners. Panel information reveals consumers’ purchasing from all outlets they visit and provides insights into who is buying, methods of payment, use of coupons and participation in frequent shopper programs.  Through our unique Homescan panel, we are able to provide insights from a demographically and geographically representative sample of Canadian consumers. Our PanelViews studies are longitudinal in design - same households and individuals respond to all surveys - with several syndicated studies fielded each year allowing for trend analysis.

Assortment and In-store Space

Our team of experts work with retailers and manufacturers to deliver business-driven, easy-to-implement solutions that provide a measurable return on their investment in managing assortment and in-store space. We help them make key decisions on issues such as shelf inventories, shelf space, category growth opportunities, product listings and how best to distribute merchandising information.

Analytic Consulting

Our advanced Analytic Consulting Services help clients address such key business issues as pricing, promotion, marketing mix, assortment and product rationalization, category placement, category structure and in-store, in-market auditing and testing.

Decision Support Services

We provide clients with a wide range of software tools and delivery methods designed to put the right information on the desks of decision-makers at the moment they need it. These tools range from advanced analytical and data-management systems for sophisticated users to standard reports for end-users that are automatically refreshed when our databases are updated.

Global Services

Nielsen Global Services interface with local Nielsen offices throughout the world to deliver clear, consistent information across markets. This helps manufacturers effectively understand emerging marketing opportunities for global brands. Utilizing cross-country comparable data, combined with local country information, Nielsen Global Services provides information-based solutions to worldwide marketers with a broad international scope.

Spectra Canada
Spectra InfiNet Canada is an integrated marketing and sales software tool providing precise consumer targeting for brand marketing, sales and category management. The Spectra proprietary household segmentation approach allows for profiling consumers’ product purchases and shopping behavior, and targeting highest potential households where they live and shop.

TDLinx Canada
TDLinx is a critical tool for understanding who your retailers are and where to find them. It has direct applications for forecasting, field sales support, territory and route management, distribution gap analysis, sales force automation, merchandising, trade spend, promotion planning and customer master list maintenance. TDLinx delivers the industry-standard Canadian retail channel database. Each retail location is assigned a unique location code which never changes. Detailed store information is connected to the location code and this store information is updated daily. Manufacturers can now locate retailers in each channel, view complete routes to market, and track retail channel changes.