MarketPlace Fundamentals (MarketTrack)
What are the key drivers behind current category trends? How can I analyze my business and evaluate opportunities? MarketPlace Fundamentals training focuses on Nielsen’s core tracking product, it’s datatypes and their applications. Whether you have a MarketTrack or MarketTrack Gold database, this course creates the foundation upon which to build your Nielsen knowledge.

Promotion Fundamentals (MarketTrack Gold)
What is the impact of promotions to our business? Brand equity? How reliant am I on promotions? Promotion Fundamentals focuses on Nielsen’s MarketTrack Gold product, its data types and applications. Participants will learn how to assess the health of their business and the effectiveness of their trade promotions.

Consumer Fundamentals (Homescan)
Who are my consumers? How do they shop? Find out all this and more in Consumer Fundamentals. This course focuses on the core report types of the Nielsen Homescan Product. Participants in Consumer Fundamentals learn where and how Nielsen sources the information within the Homescan product. Attendees will also learn how to read, interpret, and apply core Homescan reports in understanding and addressing key business opportunities.

Analytic Process (Nielsen Analytic Process Framework)
Do you need to identify issues and opportunities within your category? Faced with a business issue? Lost in the data? Analytic Process Training focuses on the Nielsen Analytic Process,  a structured and manageable analytic framework which can be applied to any data source leading to efficient and effective analyses. 

For more information please contact the Client Training Co-ordinator at 905-943-8448 or your Nielsen account representative.

Nielsen Reporting Training

What Nielsen information is available in my reporting suite? How do I access it and apply it? Nielsen develops powerful desktop and web-based information applications designed to add value and insight to Nielsen data.  Syndicated and Custom solutions are based on best practice report templates to drive business performance.

Nielsen Solutions Training courses are designed to increase the efficiency and skill of associates in retrieving and analyzing Nielsen information within these applications.