Nielsen Desktop Solution is an application that provides a basis for knowledge management and insights by way of uniquely presenting and interfacing with data. It has proven to be an excellent tool for accessing multiple data sources, whether Nielsen or internal information. The manufacturer and retail community have come to view Nielsen Desktop Solutions as a "window" into their Nielsen data.

Nielsen Desktop solutions provide a professional presentation and navigational front end. This sophisticated tool brings together a wealth of report analyses and software applications under one umbrella, by means of a single window.

Nielsen Desktop functionality includes:

• Drop down menu system

• Slide navigation using a country/regional map

• Preview screen(s)

• Selection options for frequently used and “favorite” reports

• Graphical content and images

• Media, sounds, banner messages, etc.

Using hyper links and intuitive selection buttons, Nielsen Desktops connect and access a variety of software applications and can have the same look and feel as your company's web site. In addition, the tool can incorporate marketing communications, Nielsen business reviews, web links, interactive mediums and your customized logos. All of your information sources can be located in one place and easily accessed.

Nielsen Desktop Solutions vary in size, components and navigation depending on how you define your business. The tool can provide simple navigation to a few of your choice report templates or to a complex system of reports.  Whether your company looks at it's business corporately, regionally or by category, segment, business issue or driver, your decision process can be incorporated into the solution design. Such a solution can include any or all of the following:

• Workstation Plus templated files

• Microsoft® Excel® report analyses

• Microsoft PowerPoint® presentation files

• Microsoft Word® documents

• HTML

• PDF files, etc.

As a single platform for all of your reports and information, a Nielsen Desktop Solution eliminates the frustration of having data in multiple places and provides access to invaluable information when you need it the most.

Join the many manufacturers and retailers who have already experienced centralized information and analysis, high returns on their investment and on-time delivery with a Nielsen Desktop Solution.

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