Earn high returns on the data you Bank

During tough economic times, more organizations are looking to mine one of their richest resources – the corporate data collected from internal operations and transactions with customers. Data mining unearths insights from within the data that may otherwise not have been suspected.

What if you could integrate your organization’s internal data with Nielsen information?   Imagine the possibilities!!

Enable the discovery of relationships between Nielsen’s consumption information, manufacturer shipment and trade spend data or retailer point of sale data. Nielsen DataBank can make this a reality by creating an information warehouse which combines your internal intelligence with Nielsen data.

Nielsen DataBank enables executives to view key business performance indicators at a glance while analysts are empowered to perform analyses, drill down to identify business opportunities and generate reports in a fraction of the time.

In the case of a data warehouse project like Nielsen DataBank, the key elements of data extraction, integration and cleansing are about 80% of the project effort and 100% of the project success. Since 1923, Nielsen has been extracting, cleansing, and integrating data to run our business operations. Our experience has taught us precisely how to manage data warehousing projects and ensure that our clients obtain the utmost benefit from the implemented solution.

Our extensive data management experience is the reason why many of Canada's largest retailers have chosen us to develop and manage their Nielsen DataBanks. In our retailer DataBanks alone, we have integrated over 540 product categories, including store level data.

Data Integration
Nielsen DataBank enables easy information access by integrating various Nielsen data sources with your internal information and/or third party business intelligence.

Custom Calculations
Database items and characteristics are set up according to your definition of the category. This enables you to focus on advanced reporting by allowing Nielsen to create your tailored timeframes, markets, business measures and product lines.

Corporate Business Definitions
Now you can access customized database(s) built to your specifications and definition of the universe. Nielsen DataBanks allow you to make fact-based decisions and identify new opportunities for execution using a database that has been defined by your business model.

Custom Drill Paths
Defining hierarchies based on your business model allows you the ability to view data at the level you require, based on characteristics you have defined.

You can never be too rich, too famous or have too much disk space for a

data mining project."

Doug Clark, Data Warehouse Manager – Northern Telecom
Financial Post, January 14, 2002