Homescan Volume Segmentation Analysis is critical in targeting specific groups and understanding the purchase behaviour of those consumers who represent the greatest sales opportunities.

Provides Insight Into:

• How much volume does a heavy buyer contribute to my brand?

• Is my brand heavily reliant on a small base of consumers to drive volume?

• Are heavy category buyers loyal to any particular brand?

• Are heavy category buyers loyal to a particular segment?

• Do light buyers only purchase on deal?

Key Business Benefits:

• Understand the dependency and risk of my heavy buyer group and focus programs on protecting this base
• Gain a solid understanding of how the heavy buyer shops the category
• Assess the strength and profile of my competitors heavy buyer group and develop tactics to attract their key customers to my brand
• Base new product development on understanding those segments or product formats that have the strongest buyer base

Especially Useful For:

• Marketing Managers to confidently focus marketing and development strategies against those buyers that represent the bulk of their business
• Sales Professionals to leverage information at retail by working with customers to reach their heavy category users