Homescan’s Shopping Basket Analysis quantifies the overall dollar importance of your consumer at retail. The analysis focuses on the total value of a shopping basket when a particular brand is included.

Provides Insight Into:

• How valuable is my buyer at checkout?

• How much does my brand buyer spend on an average shopping trip?

• How does this compare to my competitor’s buyer?

• Based on frequency, how does the total expenditure of my buyer compare to the total expenditure of my competitor’s buyer over a period of time?

Key Business Benefits:

• Create insightful account presentations by demonstrating the overall basket value that different brands offer
• Help retailers understand that some brands attract "cherry pickers" whose overall value to their banner is considerably less

Especially Useful For:

• Sales Professionals to support listing opportunities by highlighting the total dollar contribution of a brand