PanelViews are custom surveys specifically designed to provide critical consumer insights about the attitudes, purchase motivators and future intents that influence Canadians’ purchase behaviour.
Go beyond the data to understand the “why” behind the “buy” by linking PanelViews with Homescan and Spectra.
Discover consumer behaviour and attitudes that have
an impact on your business.
Benefits of PanelViews:
- Provides the ‘why behind the buy’ by linking attitudes with behaviour
- Offers unique attitudinal insights and content that add value to Nielsen consumer data
- Introduces new ways of interpreting purchase and consumer data
Actionable:
- Define and better understand specific consumer groups
- Profile purchase behaviour and household demographics against attitudes
- Improved targeting via Spectra for attitudinal segments
- Track marketing efforts via Homescan Panel after you’ve identified your attitudinal segments
PanelViews offers solutions that can be tailored
to meet your research needs:
Monthly Surveys
Client questions are fielded to panelists in an online survey to understand a variety of insights into consumer behaviour. An e-mail invitation is sent to panelists once a month to invite them to participate in surveys on a variety of topics. Online surveys offer you flexibility and access to thousands of committed panelists who regularly scan their household purchases in addition to sharing their opinions.
Custom/Targeted Surveys
When you need to reach a specific group of consumers based on their demographics or purchase behaviour, or you have a larger, more complex survey, PanelViews offers custom survey solutions.
Trigger Surveys
When Homescan panelists report purchasing your products or shopping trip, a brief, instantaneous survey is initiated. By asking questions about awareness, satisfaction, usage, and repurchase intents for that particular product, you can develop a deeper understanding of your consumers and their perceptions of your brand
Syndicated Studies
Non-proprietary survey questions addressing relevant and current industry trends, which can be integrated with other Nielsen data sources to provide comprehensive solutions. Syndicated reports and individual questions are available for sale to all clients. Examples include:
- Health & Wellness Studies
- Loyalty Card Study
- Convenience & Gas Study
PanelViews surveys fill an analytical void by providing custom, attitudinal research which can be linked to purchase behaviour.
Business issues addressed:
- What decisions are consumers making when shopping in your category or retailer?
- What economic and other external factors influence purchase behaviour
- Why have consumers stopped purchasing your brand or category?
- Do consumers understand your value proposition?
- What retailer attributes are important to your consumer?
- How did consumers respond to your new product?
- How satisfied are consumers with your brand?
- How likely are consumers to repurchase your brand?
- Who is the intended user for your brand? Are you targeting them effectively?
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