Homescan’s Market Summary Reports enable businesses to develop more effective marketing, promotion and merchandising strategies by leveraging powerful consumer insights.

The reports provide consumer purchase patterns for a specific category, its segments, and brands, by evaluating key purchase measures such as:

• Penetration

• Buying rate

• Trips per buyer

• Volume per buyer, per trip

• Purchase cycle

• Dealing—% sold on perceived deal

• Average price

• Demographics

Provides Insight Into:

• What percent of households are purchasing the category/my brand?

• Is a brand’s strength driven by high penetration or strong buying rates?

• Are consumers purchasing larger quantities per trip or buying less but returning more frequently?

• How do pricing and deal levels vary across brands?

Key Business Benefits:

• Create sound marketing plans based on complete understanding of how consumers shop my categories and how consumers respond to brands differently
• Gain clear perspective on what drives my volume (penetration, frequency or purchase size) and develop appropriate brand strategy to address opportunities
• Satisfy my retailer’s needs to better understand their customers shopping habits

Especially Useful For:

• Marketing Managers to make informed decisions on strategies to manage their franchise of brands
• Sales Professionals to create effective category management reviews by helping their customers understand how consumers shop their categories