The Loyalty Card Study provides a snapshot of consumer’s use and perception of various loyalty cards and frequent shopper programs in Canada. The study reviews loyalty cards and frequent shopper programs in the following sectors: Grocery/Supermarket, Drug, Mass Merchandise, General Merchandise, Warehouse Club, Department Stores and Petroleum Outlets.

The Loyalty Card Study delivers important insights:

Through our unique continuous panel (Homescan) we are able to provide insights from a demographically and geographically representative sample of Canadian consumers. The sample size of the Loyalty Card study includes almost 9,000 households. The study is longitudinal in design – same households and individuals respond to all surveys for annual trend analysis.

This annual study provides an overview of loyalty card and frequent shopper program preferences, how often presented, primary reason for using, and how important the program is to the household. The information and insights in this report will allow your business to identify opportunities as well as to plan future marketing programs to reach target markets.

Questions Answered:

• How many households participate in a loyalty card or frequent shopper program
• What is the demographic makeup of those households that participate in a loyalty card or frequent shopper program?
• Which loyalty card is used most often?
• How often do households present their card?
• What do households receive as a member of a loyalty card program?
• Why do they participate in the program?
• How important is it to offer a program?
• What are the loyalty card participation levels across the various sectors?

Key Business Benefits of the Study:

• Identify more effective marketing, merchandising and promotional strategies
• Understand what segment of the Canadian population participate in loyalty card programs
• Identify opportunities as well as to plan future marketing programs to reach target markets