Nielsen’s Industry Watch Reports compare basic shopping measures across all regional distribution channels and key retail banners. While more typical Homescan analyses are specific to a particular category, the three Industry Watch Reports are more macro in focus:
-
Retailer Channel Watch (Total ACV)
-
Retailer Grocery Watch (composite of Grocery store categories)
-
Retailer Drug Watch (composite of Drug store categories)
Reports are available electronically as Workstation Plus Viewer files to allow for easy manipulation and further analysis of the data.
Provides Insight Into:
-
Based on total expenditures, how important is each distribution channel?
-
What impact are non-traditional channels having on Grocery and Drug?
-
Is a banner’s share performance a function of household penetration, purchase frequency or basket size?
-
How is a particular channel or banner’s performance trending over time?
Retailer Channel Watch - Shopper Dynamics, Rolling 52 Week Summary |
Channels |
% HH
Pen |
# Trips
per HH
|
Avg $
Spent per HH |
Avg $ Spend
per HH All Trip |
Banner
Share$ Basis |
| Total Channels |
100.0 |
236.0 |
29.7 |
6955.39 |
100.0 |
| Grocery Banners |
99.9 |
96.6 |
33.51 |
3236.47 |
46.5 |
| Mass Merch |
90.6 |
22.1 |
31.82 |
703.27 |
9.2 |
| Drug Store |
98.2 |
26.0 |
18.15 |
472.09 |
6.7 |
| Warehouse Clubs |
48.5 |
9.3 |
88.0 |
816.66 |
5.7 |
| Dept Stores |
84.3 |
8.1 |
54.13 |
437.14 |
5.3 |
| Gen Merch |
91.9 |
15.7 |
23.13 |
363.97 |
4.8 |
| Hardware Stores |
76.2 |
6.8 |
37.06 |
252.43 |
2.8 |
| Conven Store |
72.8 |
19.9 |
10.18 |
202.98 |
2.1 |
| All Other Foods |
47.2 |
6.8 |
18.86 |
127.33 |
0.9 |
| US Stores |
18.7 |
9.9 |
28.99 |
286.60 |
0.8 |
| Pet Stores |
37.9 |
5.8 |
18.93 |
110.19 |
0.6 |
Key Business Benefits:
- Enhance performance with channel-specific marketing and sales strategies
- Customize strategy to performance needs of specific channels and banners
- Build better business relationships with key customers by focusing on total banner requirements
Especially Useful For:
- Marketing Managers to build channel strategies against leveraging trends and individual channel needs
- Sales Professionals to improve account plans and reviews by better understanding the needs and opportunities of their customers
|
