The Health & Wellness Study provides insight into healthy eating and purchase influences of a demographically and geographically representative sample of Canadian households.

• Sample size includes over 8,500 households

The study also addresses awareness and concern about health risks and changes in food consumption.

What’s new…

The study has been expanded to include insights on healthy eating and choices, including:

• Organic Foods and Beverages
• Functional/Fortified Foods (e.g., yogurt with probiotics, added vitamins and minerals)
• Nutrition Labeling and Influence of Health-related Symbols/Logos
• Sources of Information on Healthy Eating
• Canadian Households’ Health Concerns: Losing weight, improving body image, minimizing signs of aging, etc.

This study delivers important insights on:

Awareness and Concern about Health Risks from:

• Trans Fatty Acids
• Saturated Fats
• Obesity

Healthy Eating and Changes in Food Consumption

• Increased intake of specific food items, vitamins & minerals (e.g. Fibre, Soy based foods, Whole Grain, etc.)
• Reduced intake of specific food items, (e.g. fat, carbohydrates, sugar etc.)
• Breakfast routines in Canadian Households

Obesity

• Perceptions about the leading causes of childhood obesity and who should take a lead in addressing the issue

Organics

• Reasons why Canadian households buy organically produced products and beverages

Nutrition Labeling, Logos and Symbols

• Factors looked for on product labels
• Awareness and importance of health-related logos and symbols

Demographic Characteristics:  How do responses differ by household income, age of head of household and family composition?

Questions Answered:

• What concerns do Canadian households have regarding their health and wellness?
• Are Canadians Hungry for Healthy Choices?
  • What food items are households changing their intake of?
  • How has awareness of Trans fat, Obesity, and Omega 3, changed?
• How have Canadian households changed their eating habits?
• What are the purchase influences on the choice of healthy foods?
• How important are organic foods in Canadian households’ diets? Are they aware of
  fortified and functional foods?
• Where do Canadian households look for information on healthy eating? What do they
  look for on the Nutrition Facts Panel and how important are health-related logos/symbols?

Especially Useful For:

• Brand Managers, Product Managers
• Marketing Management and Communications Managers
• Marketing Research
• Competitive Intelligence Personnel

Deliverables:

• A PowerPoint presentation of the findings to assist with your planning process.
• Excel data tables in electronic format.