Fill up on Insights for Action!
The Convenience & Gas Study is specifically designed to provide critical consumer insights about the behaviour, attitudes, and motivators of Canadians towards Convenience & Gas outlets and non-gas product offerings (e.g., groceries, and/or packaged snacks, beverages, fast food services, tobacco, lottery tickets, and more). Now get even more insight at the pump with additional questions around the impact of rising gas prices on consumer behaviour.
The Convenience & Gas Study will help to answer the following questions:
- Is the Convenience & Gas channel meeting the needs of today’s time-starved consumers?
- What are the influences driving consumer purchases in Convenience & Gas outlets?
- How do high gas prices impact consumer spending and behaviour?
- Which outlets are being used for Convenience & Gas purchases?
- How have consumers’ gas-filling habits changed due to the price of gas?
- Do promotional offers or loyalty cards entice consumers to make purchases in Convenience & Gas outlets?
Learn how responses differ by region, age and gender.
Highlights:
Did you know ...
- In the majority of cases, Convenience & Gas retailers have five minutes or less to capture the attention of their customers.
- Immediate need motivates most Convenience & Gas purchases, followed by 28% of purchases which are planned in advance.
- Proximity to home is the #1 reason respondents shop at a particular gas outlet, however 40% cite loyalty programs.
Impact of higher gas prices on driving and spending habits
Top Five Responses
Base: All survey respondents; N=12,305;*Multiple mentions
Source: Nielsen PanelViews Convenience & Gas Survey, 2008
Deliverables:
- A PowerPoint presentation of findings and Excel data tables.
Especially Useful For:
- Brand Managers, Product Managers
- Marketing Management
- Marketing Research
- Infrastructure Support Personnel
- Competitive Intelligence Personnel
-
Key Account Managers
|
