Nielsen’s Consumer*Facts is a comprehensive syndicated information source that contains household purchase behaviour and demographic profiles on an all-outlet basis. It delivers category and brand detail for more than 1,000 product categories. Key measures include dollar sales, dollar share, number of buying households, household penetration, buying rate (dollars per buyer) and purchase frequency for all brands within a category. To further enhance this market view, the report incorporates topline demographic profile.

Consumer*Facts is available bi-annually through Answers and is supported with issue-based templates for efficiency and ease-of-use.

Provides Insight Into:

• Should my marketing efforts be geared toward building penetration or buying rate?

• How do consumers shop categories or brands across different distribution channels?

• What is the demographic profile of my brand buyer versus my competition?

• Are my brands attracting the type of shopper that a retailer wants?

• Does the purchase behaviour in certain categories suggest an opportunity for a new product entry?

• What are the purchase dynamics of acquisition candidates?

Buyer Behaviour Dictionary Base Measures

Key Business Benefits:

• Enhance strategic planning by researching possible new categories to enter
• Feed category management initiatives by identifying the importance of product categories/brands (in terms of underlying purchase dynamics and demographic profiles) relative to the competition
• Gain a better understanding of the value of categories/brands for acquisition planning

Especially Useful For:

• Marketing Professionals to develop strategic plans and promotional executions formulated to influence specific consumer behaviors such as increasing purchase frequency
• Research to use the vast database to explore new product or acquisition opportunities
• Sales Professionals to demonstrate their brand’s contribution to building store traffic, pointing to purchase frequency and important demographic factors