Understand consumer trip types and identify sales opportunities at the shopping trip level!

Retailers and Manufacturers are continuously looking for ways to gain insight into how consumers shop and what is being included in shopping baskets. By understanding the relationship between need states and choice of retailer, shopper missions will enable retailers and manufacturers to develop more effective trip management strategies and tactics to grow top line sales and ROI.

Shopper Missions allows retailers and manufacturers to quantify and prioritize shopping trip
occasions and focus on the channels, departments or categories that drive them. It provides understanding of what products are being purchased during specific trip types, what types of missions consumers are making to specific channels and banners, and which categories are shopped the most so that retailers and manufacturers can best maximize sales.

Key Business Benefits

• Provides greater granularity in identifying opportunities at the channel and banner level
• Determine which “Need State” offer retailers the most opportunity
• Understand who is shopping and how to better target consumers through in-store/ merchandising efforts
• Speaks to what is in the shopping basket during specific shopping missions
• Discover where shoppers are going to satisfy their trip needs

Shopper Missions will help you:

• Identify which categories/departments influence basket size and frequency
• Understand the link between shopping missions and the pre-disposition to purchase specific categories
• Assist retailers and manufacturers in understanding Shopper Mission penetration, frequency, basket size and share of specific trips/missions.
• Identify what role categories play in driving trips and how to target consumers through in-store merchandising efforts
• Understand which missions are growing and declining

Especially useful for:

• Retailers and manufacturers to understand which missions provide the most growth opportunity for specific categories or brands.
• Retailers and Category Managers to understand how consumers are shopping in order to develop effective techniques to best target consumers through in-store merchandising efforts, flyers, promotions and product placement strategies.