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The Nielsen Homescan Consumer Panel captures all-outlet purchase information from 12,300 demographically balanced and statistically reliable Canadian households. Panelists use patented hand-held scanners to record every UPC-coded item purchased.
Marketing Applications
Improve the odds of new product success by investigating current shopping trends
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Maximize the impact of advertising dollars with a better understanding of the consumer franchise
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Measure initial product attraction (trial) and ongoing product acceptance or retention (repeat)
Category Management Applications
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Increase profitability with channel-specific marketing and sales strategies
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Achieve competitive advantage by identifying opportunities for more effectively satisfying consumer needs
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Enhance micro-marketing efforts with access to in-depth shopper profiles effectively satisfying consumer needs
Attitudinal and Usage Applications
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Uncover hidden opportunities by understanding the attitude and purchasing behaviour that characterize a specific target group
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Reach target groups more effectively by understanding how the intended users of product influence shoppers.
| Over 150 Retail Accounts Including: |
Food |
Drug |
Mass Merch |
Warehouse Club |
Specialty/Other |
Loblaws |
SDM |
Wal-Mart |
Price/Costco |
Toys R Us |
A&P |
Jean Coutu |
Zellers |
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Home Depot |
Sobeys |
IDA |
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Canadian Tire |
IGA |
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Key Features
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All-outlet data is captured
- Sample is representative and projectable
- National, regional and account level reporting (>150 accounts)
- Measures ongoing purchasing from same households over time
- Age and sex of shopper classification is captured for all shopping trips
- Survey data is captured to link attitude, usage and media habits with purchase data
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