Analytic Consulting's  Marketplace Analytics offers a flexible, cost efficient laboratory to evaluate results of "natural experiments" by leveraging Nielsen’s syndicated databases. This service is an effective way to test advertising, ethnic media programs, and other market level activities that have the need for natural acceptance and execution. Markets with similar historical responses are chosen, and then individual sample stores are matched to each other. Display, TPR and feature ad activity is balanced so that the final result represents the effect on sales of the test event alone.

Marketplace Analytics provides insight into:

• Television copy

• Television advertising weight

• Outdoor advertising

• Radio advertising

• Varying coupon values/frequency

• Line extensions

Marketplace Analytics clearly shows that sales in the Test market are higher than Control market.

Key Business Benefits:

• Greater sensitivity than basic market level analysis

• Tests can begin immediately — historical data acts as the base period

• Provides a low cost way to test expensive media campaigns

Benefits for Marketing:

• Provides a measure of test sensitivity before you commit to running the full test

• Allows you to avoid costly errors by testing the effectiveness of expensive programs in smaller markets

• Reduces risk by providing statistical measure of significance