In-Store Testing provides a cost-effective way to test in-store conditions in a highly controlled environment. We isolate test variables and sales response through a proprietary matched store panel process. Conditions are controlled within specific stores and chains, allowing evaluation of consumer reactions to various marketing or merchandising variables.

In-Store Testing provides insight into:

• Various display impacts

• Shelf location

• Space allocation

• Coupon impact.

• Packaging changes

• Product line mix

• Point of purchase materials

• In-store sampling

Key Business Benefits:

• Lower risk and higher control than manufacturer/retailer studies with limited research capabilities

• Panel size is minimized with maximum test sensitivity based on live sales before retailer contact

• ACNielsen can provide support during sell-in process to retailer

• Analysis of scanning data from Grocery or Drug stores

• Our experts will design a test that minimizes your risk by ensuring the highest quality design and analysis

• Optional stock control is available