Please be aware of the following mandatory requirements which apply to all ACNielsen licensed materials used for publication purposes in any medium or venue (including advertisements).
Information Scope
You may include information regarding your organization’s products currently being licensed from ACNielsen in advertisements or other published materials. If additional or new information is desired for such publications, this must be requested and negotiated with ACNielsen directly, and sufficiently in advance of any publication deadlines to allow for contract production and data source implementation.
Naming Competitors
It is not permissible to include competitor names or competitor brand-level specifics from ACNielsen licensed materials for publication. For comparative charts or graphs used to indicate market share or product position, non-identifiable competitor descriptions should be used. For example, if ACME Company is the publishing organization or product, the competitors might be identified as ‘x’, ‘y’ and ‘z’, or a pie chart with ACME Company and “all others” are acceptable to demonstrate your position relative to others.
Correct usage of the ACNielsen name – “ACNielsen”
There are no spaces or periods, and the first three letters are capitalized. Important: It is not acceptable to shorten ACNielsen to “ACN” in any printed materials referencing our licensed materials.
Sourcing Guidelines
When using ACNielsen licensed materials for publication purposes the appropriate sourcing information is mandatory. There are four components, all of which must be included in a source line for ACNielsen data. In order of appearance these are as follows:
- ACNielsen’s name must always lead the source line
- The Product/Database source – typically either MarketTrack or Homescan, but may also be a PanelTrack Study i.e. Beverage Study or Dairycase Study
- Region and channel information – Region e.g. National, West, Quebec. Channel e.g. Grocery Banner, All Channels (Note: As the definition of "All Channels" may vary, it is strongly recommended that the detailed channels comprising it also be provided.)
- Time period referenced – month/day/year and the time frame, i.e. YTD, 52 weeks ending, 4 weeks ending etc.
Examples of incomplete source lines along with the corrected version for ACNielsen licensed materials are noted in the table below:
Incomplete Source Information: |
Correct Sourcing Information: |
ACNielsen, L52W to Jun 2005 |
ACNielsen MarketTrack, National All Channels, latest 52 weeks ending June 14, 2005 |
ACNielsen, YTD to Jun 2005 |
ACNielsen MarketTrack, National Grocery Banner, YTD to June 15, 2005 |
ACNielsen Monitor Data 2004 |
ACNielsen MarketTrack, National All Channels, latest 12 weeks ending October 21, 2005 |
ACNielsen Consumer Panel |
ACNielsen Homescan, National All Channels, 52 weeks ending January 22, 2005 |
ACNielsen Health Care Study 2004 |
ACNielsen PanelTrack, Health Care Study 2004 |
ACNielsen, Frozen Entrees 275 gm |
ACNielsen MarketTrack, Frozen Entrees Closed Grouping, National All Channels, latest 52 weeks ending November 4, 2004 |
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