| 23 June 2008 |
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| Canadian consumers are paying attention to how their foods are grown and the ingredients they contain, and are making a concerted effort to choose products that support a healthy lifestyle, according to insights from The Nielsen Company’s Health & Wellness studies. |
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| 13 June 2008 |
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| Canadians have a rosier view of their local economy than do other consumers around the globe, according to the Nielsen Global Consumer Confidence Index, which measures consumer confidence, major concerns and spending habits in 51 countries. |
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| 18 April 2008 |
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| The Nielsen Company today announced the launch of Shopper Missions, a trip segmentation model, which utilizes information from a demographically and geographically balanced panel of Canadian households, to deliver the most accurate source of consumer behaviour related to shopping occasions. |
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| 16 January 2008 |
| 2007 Dairy Case Study Released by Nielsen Canada (view French Version) |
| The Nielsen Company today announced the release of the 2007 edition of the annual Dairy Case Study. The report provides confirmation that Canadians have a renewed interest in the health benefits dairy products offer, particularly the “Better for You” options. |
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| 21 December 2007 |
| 2007 Back To School Report Released by Nielsen Canada |
| The Nielsen Company today announced the release of the 2007 edition of the annual Back To School Study. The report provides confirmation that Canadians handle their back to school shopping in a very condensed period of time. |
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| 7 December 2007 |
| 2007 Beverage Study Released by Nielsen Canada (view French Version) |
| The Nielsen Company today announced the release of the 2007 edition of the annual Beverage Study. The report provides confirmation that Canadians have a healthy thirst for beverages. The $8.4 billion in sales of beverages represents a 5% increase in National All Channels sales. |
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| 4 December 2007 |
| Dave Mann Presents at CCGD 2007 Conference |
| The Nielsen Company’s Senior Vice President of Marketing & Sales, Dave Mann, was the keynote speaker at the 2007 Canadian Council of Grocer Distributors Ontario conference held on November 21, 2007 in Toronto. |
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| 14 May 2007 |
| Certified Organics Report Released by Nielsen Canada (view French Version) |
| The Nielsen Company today announced the release of its first annual Certified Organics Report. The report provides confirmation that there is significant interest from Canadian consumers for organic products as 51.5% of Canadian households purchased an Organic product within the past year. |
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| 27 July 2006 |
| ACNielsen Launches Major Loyalty Marketing Initiative (view French Version) |
| New ACNielsen Loyalty Business Unit will help clients use shopper information to gain consumer insights and improve marketing and merchandising programs. This initiative will add new capabilities to existing loyalty-focused products and services. |
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| 5 April 2006 |
| Three out of Five Internet Users Take Advantage of Online Financial Services |
| ACNielsen Canada today released the eleventh edition of its Internet Planner, an annual survey of Canada’s Internet population. Providing a comprehensive analysis of this growing community, the Internet Planner includes data, analysis and commentary highlighting potential trends and opportunities for the future of Internet use by Canadian consumers. |
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| 23 February 2006 |
| ACNielsen Launches New decisionSMART™ Product |
| ACNielsen Canada today announced the release of its Business Assessor service. Part of the decisionSMART™ suite of applications, Business Assessor will allow manufacturers and retailers of fast moving consumer goods to understand the marketing mix elements effecting changes in product sales on an ongoing basis. More importantly, it allows users to make timely decisions on how to act on this information to improve future results. |
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| 16 January 2006 |
| ACNielsen Book on Category Management Published by Wiley |
| ACNielsen and John Wiley & Sons today announced the release of "Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs." The new book, created by ACNielsen and published by Wiley, explores both the state of and the state-of-the-art in category management - the process of managing product categories as small businesses. |
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