|
February 23, 2006
Markham, Ontario, Canada
ACNielsen Canada today announced the release of its Business Assessor service. Part of the decisionSMART™ suite of applications, Business Assessor will allow manufacturers and retailers of fast moving consumer goods to understand the marketing mix elements effecting changes in product sales on an ongoing basis. More importantly, it allows users to make timely decisions on how to act on this information to improve future results.
Pat Gardiner, President, ACNielsen Canada said, “We are very excited about the launch of this new capability. ACNielsen has been providing critical information to our clients on sales of their products for many years. With the launch of decisionSMART™, which utilizes our census-based retailer key account sales data, we are making it even easier for our clients to tell not only what is happening with their products but why it is happening and what to do next. This is the next generation of business intelligence for our clients. ”
Built as an online tool, Business Assessor is available anytime, on any computer with internet access through the ACNielsen Answers web portal, putting insights and information conveniently at a client’s fingertips. With the user-friendly templates and tools, Business Assessor makes gathering clear understandable results and recommendations fast and easy.
Clients can use Business Assessor to:
- Understand the promotion mix impact on sales increases or decreases
- Eliminate the guesswork behind determining “what activities cause which results?”
- Quickly identify the appropriate decisions to address opportunities in a changing competitive environment
“The Business Assessor tool is the first in a suite of applications to be launched under the decisionSMART™ service”, said Rob Schram, Director, ACNielsen Analytic Consulting. “It will combine the power of ACNielsen’s traditional price and trade promotion modeling with the weekly scanning based sales information our clients are already using. When you add in the online access, clients will be able to pro-actively take advantage of immediate windows of opportunity like never before.”
About ACNielsen
ACNielsen, a VNU business, is the world’s leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.
Back to Top
|
