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A critical link in managing your category and brand is ensuring its performance is maximised at all retailers. Fast and reliable data delivered together with easy-to-use software will help you track your performance at every retailer you work with. Nielsen Key Account Data forms the common currency between manufacturers and retailers. Key issues include:
- Is my current distribution maximising sales opportunities?
- Are stock levels and shelf space appropriate?
- Am I getting my fair share of shelf space?
- Is the mix of products in the category correct?
To understand where the retail opportunities are for your category, it is critical to have an impactful merchandising plan. Any planogram must deliver financial benefits for the category quickly, efficiently and to the right target. Some of the issues to consider are:
- What are the retail channel opportunities for the category?
- Is space effectively managed?
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Nielsen Can Help
Retail
Measurement
Our services provide fast and accurate data that helps track and examine key business trends with easy-to-use software tools to correct distribution “holes” and measure success of promotions. Our Key Account Data and detailed Store by Store data enable fine tuning of field activity to maximize return on investment. Find
out more.
Decision Support
Assess retailer trends, compare benchmark performance, identify distribution issues, and capitalize on opportunities with suites of Key Account specific reports in order to gain a greater understanding of your business. Find out more.
Assortment & In-store Space
Spaceman is a powerful shelf planning tool designed to help you optimise shelf space allocation and make category merchandising decisions for higher profits. Find out more.
Store Solutions
Nielsen conducts in-store observation studies across all channels and markets, providing manufacturers and retailers with visually verified information about categories, brands, items, retail compliance and the competition. Find out more.
TDLinx
TDLinx helps you understand the retail channel opportunities. Where are key retailers? Where are their competitors? Who are their primary suppliers and what are their banner affiliations? Find out more
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