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Opportunities |
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Looking for product
opportunities will keep your brand up-to-date with changing
consumer needs and preferences. Understanding consumer purchasing
behaviour will help you make the right decisions. Identifying
where volume gains have been made is necessary to ensure that
the overall strategy for your brand is on track. Consider
issues such as:
- What are the switching movements into and out of my brands?
- Do these movements indicate flavor, form or package size
preferences?
- Which brand buyers replaced their volume with mine?
- Are we attracting new category buyers?
- Is my brand gaining or losing share?
- Where is my new brand's volume being sourced?
- How much has the market grown as a result of my launch?
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Nielsen Can Help
Consumer Panel
Capture key consumer purchasing information from
a representative panel of households with Homescan
to help segment buyers
based on loyalty, understand the competitive set, and drive loyalty building strategies.
Find out more.
TDLinx
TDLinx shows you all the retailers in a channel both chain and independent. You can identify distribution gaps and plan incremental sales. Position retail stores using consumer purchasing information. Find out more
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